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Reform Empowers Innovation, Transformation Drives Upgrading
By Reporter XXX - Against the dual backdrop of the digital economy wave and the in-depth adjustment of the international trade pattern, Dongning Huayang Trading Co., Ltd. (hereinafter referred to as "Huayang Trading") has taken the deepened reform and promotion initiative as a key driver. Focusing on four core dimensions - ideological breakthroughs, business transformation, mechanism innovation, and ecosystem construction, the company has achieved leapfrog development from a traditional trader to a digital integrated service provider, injecting strong impetus into the high-quality development of the regional export-oriented economy.
I. Ideological Breakthroughs: Consolidating the Foundation of Reform through Conceptual Innovation
"The essence of competition in the trade industry has shifted from resource competition to a contest of response speed and risk management capabilities. There is no way out without reform, and no survival without innovation," pointed out the General Manager of Huayang Trading at the company's strategic seminar. To break the "path dependence" mindset, the company has launched a series of brainstorming activities such as "Digital Trade Discussions" and "Golden Ideas for Transformation and Development". It has also organized core teams to visit Ningbo, Beijing and other places to learn from the digital transformation experience of industry benchmarks like Zhongji Group and Huimao Tianxia.
A "three-dimensional learning system" has been established to strengthen capacity building:
- Implementing the "first topic" system for management, with weekly special learning sessions on new international trade rules and digital policies;
- Promoting regular training through "business night schools", covering 12 core modules including blockchain documents and cross-border e-commerce operations;
- Launching a "mentorship pairing" program, where backbones of digital transformation help frontline employees improve their operational capabilities.
Through ideological baptism and capacity upgrading, all employees have reached a reform consensus of "daring to explore and innovate, and being good at achieving results".
II. Business Transformation: Reshaping the Trade Chain with Digital Technology
Leveraging Dongning's geographical advantage of being adjacent to Russia's Far East region, Huayang Trading has taken digital transformation as a "top-priority project" and built a new "one body, two wings" business structure: with bulk commodity trade as the main body, and cross-border e-commerce and supply chain services as the two wings, creating a full-link digital operation system.
In the core trade link, the company has joined hands with technology enterprises to build the "Huayang Intelligent Trade Platform", integrating data from more than 30 business systems to achieve second-level responses in customer credit approval, price monitoring, and inventory management. "In the past, it took 3 days to review documents for agricultural product exports to Russia. Now, with blockchain technology enabling real-time circulation of electronic bills of lading, efficiency has increased by 80% and costs have decreased by 30%," introduced the Business Director. This model has been successfully replicated in advantageous categories such as timber and mechanical and electrical products. In the first half of 2025, cross-border transaction volume increased by 22% year-on-year, with digital orders accounting for 65%.
Seizing the opportunities of the "Eastern Data and Western Computing" project and the upgrading of border trade, the company has launched a cross-border e-commerce service platform, integrating full-chain resources such as logistics, customs declaration, and tax refund, to provide "one-click" overseas solutions for small and medium-sized customers. Currently, 83 enterprises have settled on the platform, covering more than 20 cities in 5 countries including Russia and Mongolia, driving a 30% growth in the export of regional characteristic products.
III. Mechanism Innovation: Stimulating Internal Momentum with a Market-Oriented Approach
"The core of reform is to ensure that those who perform well are given positions and those who make contributions are rewarded," said the Head of Human Resources at Huayang Trading. The company has implemented an "all-staff standing competition" system, completing the replacement of heads of 3 business departments through capacity assessment, performance defense and other links, realizing the principle of "cadres can be promoted or demoted". A differentiated salary system has been established: core backbones receive contractual salaries, and the salaries of business teams are strongly linked to the effectiveness of digital transformation. In the first half of 2025, the income gap between the team with the best performance and the one with the worst reached 3.2 times.
In terms of organizational structure, the company has implemented the "strong headquarters + light front-end" reform: the headquarters focuses on strategic planning and resource integration, and has established 4 special centers including digital operation and cross-border risk control; the front-end has set up regional business units, empowering teams with the authority of independent decision-making and rapid response to the market. At the same time, a "fault tolerance and error correction" mechanism has been established to clarify the trial-and-error boundaries for digital innovation projects and encourage employees to boldly explore new models and paths.
IV. Ecosystem Construction: Expanding Development Space through Open Cooperation
Adhering to the concept of "joint construction and shared benefits", Huayang Trading has taken the lead in establishing the "Dongning Border Trade Digital Alliance", joining hands with 15 local units including customs, logistics enterprises, and financial institutions to build a cross-entity data sharing platform. By integrating data resources such as global freight rates, exchange rates, and policies and regulations, it provides real-time risk control early warnings and intelligent decision support for alliance members. Up to now, it has helped enterprises avoid trade risk losses of over 10 million yuan. Actively aligning with the national "Belt and Road" Initiative, the company has jointly built a digital demonstration base for timber processing with traders in Russia's Far East region. Through an intelligent warehousing system, it has realized full-process visual management of raw material import, processing and production, and finished product export. This project has not only reduced supply chain costs, but also driven more than 200 local jobs, and has been awarded the "Border Trade Innovation Demonstration Project" by provincial and municipal authorities. Standing at a new starting point of development, the Chairman of Huayang Trading said: "The company will continue to deepen reform and innovation, and plans to achieve 100% digital penetration within three years, build a benchmark for digital transformation of border trade in Northeast China, and contribute 'Huayang Strength' to serving the national opening-up strategy."Can't find what you're looking for ?
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