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Breaking Traditional Boundaries and Forging a New Path for Development
I. Digital Empowerment: Building an "Intelligent Bridge" for Cross-Border Trade
"In the past, we relied on phone calls to communicate orders and manual work to verify logistics, which was inefficient and prone to errors. Now, through the digital platform, the entire process from order generation to customs clearance is visible online, and efficiency has increased by more than 30%," said the Operation Director of Huayang Trading, pointing to the company's newly launched "Sino-Russian Trade Digital Hub System".
To address pain points in cross-border trade such as information asymmetry and cumbersome procedures, Huayang Trading has invested over 5 million yuan in developing a digital trade platform. This platform integrates functions including order management, logistics tracking, cross-border settlement, and customs declaration. It not only enables real-time data exchange with Russian partners but also connects to the customs supervision system of Dongning Port, shortening the customs clearance time for goods from the original 3-5 days to 1-2 days. In addition, the platform has added a "Russian-language supply and demand matching section", which has attracted more than 200 agricultural product purchasers from the Russian Far East to settle in. Within half a year of its launch, the transaction volume facilitated by the platform exceeded 80 million yuan, truly realizing "online connection and offline direct delivery" for cross-border trade.
II. Extending the Industrial Chain: Transforming from a "Trader" to an "End-to-End Service Provider"
"Engaging only in import and export transactions limits profit margins. Only by controlling the key links of the industrial chain can we gain the initiative in market competition." Based on this judgment, Huayang Trading has broken away from the limitations of the traditional "buy-low-sell-high" trade model and extended its layout to the upstream and downstream of the industrial chain.
On the downstream side, the company has built a modern cold chain warehousing center in the Ussuriysk Industrial Park in Russia, equipped with an intelligent temperature control system. With a storage capacity of 5,000 tons, it can meet 70% of the fresh-keeping needs for fruits and vegetables in the Russian Far East, solving the problem of high loss rates in the cross-border transportation of agricultural products in the past. On the upstream side, it has signed "order agriculture" agreements with more than 20 local planting cooperatives in Dongning, providing high-quality seeds and planting technical guidance, and promising a minimum purchase price. This has driven farmers to carry out large-scale cultivation of high-value-added fruit and vegetable varieties such as black tomatoes and blueberries. These products enter the high-end Russian market through the company's channels, increasing farmers' per-mu income by 40%. At the same time, the company has also ventured into the deep processing of agricultural products, launching "Huayang Brand" vacuum-packaged fruit and vegetable products, which quickly became bestsellers after being put on the shelves of Russian supermarkets, doubling the added value of the products.
III. Practicing Green Development: Creating an "Ecological Model" for Cross-Border Trade
In the process of innovative development, Huayang Trading has always integrated the concept of green development into the entire business process. In overseas farms, the company has introduced an ecological planting model, using organic fertilizers instead of chemical fertilizers and installing solar insecticidal lamps to reduce the use of pesticides. The agricultural products produced have obtained Russian organic certification and become synonymous with "green and healthy" in the local market. In the logistics link, the company has phased out traditional high-fuel-consumption trucks and invested in 20 new energy cold chain vehicles for short-distance transportation within the country, reducing carbon emissions by approximately 150 tons annually. Meanwhile, it has cooperated with logistics enterprises from China and Russia to optimize transportation routes and promote the "truck-to-rail" transportation method, reducing energy consumption in cross-border transportation. In the construction of industrial parks, the company has built supporting sewage treatment stations and waste recycling centers to realize the recycling of agricultural production waste. For example, straw is processed into feed for breeding farms, forming a green closed loop of "planting - breeding - waste recycling".
"Innovation is the eternal driving force for enterprise development. In the future, we will continue to explore new fields such as cross-border e-commerce and cross-border finance, and constantly expand the boundaries of development," said Sun Xianbo, the founder of Huayang Trading. He added that the company will, with a more open attitude and more innovative measures, write a new chapter of development on the broad stage of Sino-Russian economic and trade cooperation.
Today, Dongning Huayang Trading Co., Ltd., with its brand-new development model featuring digitalization, full industrial chain integration, and green development, has broken away from the path dependence of traditional trade enterprises. It is advancing steadily on the road of innovative development and providing a replicable and promotable "Huayang Solution" for the transformation and upgrading of foreign trade enterprises in border areas.
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